Data Controller

Bettaknit S.r.l.

Via Baccio del Bianco, 16/18 – 59100 Prato (PO) – Italy

Contact email: betta@bettaknit.com

Types of Data Collected

The Personal Data collected by this Website, either independently or through third parties, includes: first name, last name, email address, phone number, shipping and billing address, payment information, purchase history, cookies, usage data, and any other data voluntarily provided by the User.

Providing such Data is optional, but failure to do so may make it impossible to provide certain services.

Purpose of Processing

User Data is collected for the following purposes:

• Order fulfillment and transaction management via Shopify
• Subscription to the newsletter and sending of informational and promotional communications via Mailchimp
• Contact and request management through contact forms
• Statistical analysis via Google Analytics
• Marketing and remarketing via Meta Pixel
• Review management (e.g. Shopify Product Reviews or equivalent apps)
• Social media interaction (e.g. Pinterest)

Legal Basis for Processing

The Data Controller processes the User’s Personal Data under the following legal bases:

• When processing is necessary for the performance of a contract
• When processing is required to comply with a legal obligation
• Based on the User’s explicit consent for marketing activities or newsletter subscription
• Based on the legitimate interest of the Data Controller, such as fraud prevention or service improvement

Place of Processing

Data is processed at the Data Controller’s operational headquarters and through cloud services and third-party platforms, including those located outside the European Union (e.g. Shopify and Mailchimp, based in the USA). Such transfers are carried out in compliance with applicable laws, including through the use of Standard Contractual Clauses approved by the European Commission.

Retention Period

Data is retained:

• For the duration of contractual and accounting obligations related to orders
• Until consent is withdrawn for newsletter marketing
• For up to 24 months for direct marketing purposes, unless the User objects
• As required by law for fiscal or legal purposes

Services Used

Shopify (Shopify Inc.)

E-commerce platform used to manage the site, orders, and customer data.

Data processing location: Canada and USA – Privacy Policy

Mailchimp (Intuit Inc.)

Service used to manage and send newsletters and marketing communications.

Data processed: email address, name, marketing preferences, open/click history

Data processing location: USA – Privacy Policy

Google Analytics (Google LLC)

Used to collect aggregate and statistical data on site usage.

Data processing location: USA – Privacy Policy – Opt Out

Meta Pixel (Meta Platforms Ireland Limited)

Used to track conversions and improve advertising campaigns on Facebook and Instagram.

Data processing location: Ireland – Privacy Policy

User Rights

The User may exercise the following rights at any time:

• Withdraw consent
• Object to the processing of their data
• Access, rectify, delete, or transfer their data
• Request restriction of processing
• File a complaint with the competent data protection authority

How to Exercise Rights

To exercise their rights, Users may contact the Data Controller using the contact details provided above. Requests are processed free of charge and within 30 days.

Changes to this Privacy Policy

Bettaknit reserves the right to modify this Privacy Policy at any time. Changes will be communicated to Users through the Website or, where possible, by email notification.

Last Update

This Privacy Policy was last updated on 30/06/2025.